Fred Perry was first launched at Wimbledon in 1952 by eight time Slam champion Frederick John Perry. Since then, this iconic label has been a staple of British youth subculture, adopted by the mods in 60's and the skinhead/ska scene in the 70's/80's.
For SS11 we have selected a range of classic Fred Perry pieces that reference the late 50's and 60's, including knit polo's and tennis shorts. Check out the Fred Perry site here for more.
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